AEO for AI search
Answer engine optimisation (AEO) is the work of getting a business named when people ask AI tools such as ChatGPT, Gemini, Perplexity or Google’s AI Overview for a recommendation. Pulse Media Agency does AEO for Canadian service businesses by researching the prompts customers use, publishing answers those tools can quote, and checking visibility every month.
What that means in practice
When someone asks ChatGPT for the best roofer in Burlington, it names a few businesses, not ten links. If yours is not one of them, the conversation is over before it started.
- Prompt research: the actual questions people ask AI tools about your trade and your town.
- Answer first content on your site, written so an AI tool can lift a paragraph and quote it accurately.
- Consistent business details and mentions across the web, so AI tools are confident you are who you say you are.
- Monthly checks on every agreed prompt, recording whether you are the answer, mentioned or missing, and who is named instead.
Questions about AI search optimisation
Is AEO different from SEO?
They overlap, but they are different jobs. SEO earns a position in a list of results. AEO earns a mention inside a single written answer, which depends more on clear, quotable content and consistent facts about the business across the web. Pulse Media Agency does both, because customers use both.
Can you guarantee ChatGPT will recommend my business?
The guarantee covers the prompts agreed in writing before work starts, tested at day 90 in a fresh session with no personalisation. AI answers vary from one session to the next, which is why the test method is written into the guarantee terms rather than decided afterwards.
The rest of the offer
Each part works on its own. They work considerably better when the same team runs all of them toward the same guarantee.
Free audit and consultation
Book a call for a free audit and consultation
We run your site and your closest competitor live on the call, show you exactly where you stand, and you keep the report either way.