Common questions.

Nobody controls Google or ChatGPT, and anyone who says otherwise is not being straight with you. What Pulse Media Agency guarantees is a result on a defined list: the keywords and AI prompts agreed in writing before work starts, tested in a fresh session at day 90. The full terms, including what pauses the clock, are published on the guarantee terms page.

If any agreed keyword or prompt is not on the first page at day 90, Pulse Media Agency keeps working on it at no charge, with no monthly fee, until every one of them is.

Because the guarantee needs runway. Search engines take weeks to crawl and re-rank a site after changes, and AI tools can take longer to pick up new sources. A month to month plan would let either side stop before the work had time to show, so Pulse Media Agency asks for three months.

The price comes out on the call, after the audit has shown what is broken. A business with a clean site in a small town needs far less work than one starting from nothing in a competitive city, and a flat price list would overcharge one and underserve the other.

The usual reasons SEO disappoints are that nobody agreed what success looked like, the site was too slow to rank, and the report counted traffic instead of calls. Pulse Media Agency agrees the keywords and prompts up front, fixes the site first, reports in booked calls, and puts a guarantee on the result.

Not always. The audit shows whether your current site can rank. If it is built on a page builder like WordPress, Wix or Squarespace that loads scripts the page does not need, it will be slow, and speed is a ranking factor. In that case a hand coded rebuild is often quicker than fighting the old site.

AEO, answer engine optimisation, is the work of getting a business named when someone asks an AI tool like ChatGPT, Gemini or Google’s AI Overview for a recommendation. Those tools name a handful of businesses instead of listing ten links, so being one of the names matters more than ranking seventh.

Because an agency cannot honestly push two roofers in the same city onto the same first page. Agencies serving thousands of clients end up optimizing against their own customers. Once Pulse Media Agency fills a slot, it turns away that client’s competitors, including the ones offering more money.

The audit call, a fifteen minute onboarding form, and quick approvals when we send pages or posts for review. Delays in access or approvals pause the guarantee clock, so the faster those come back, the sooner the work shows.

You do. On full payment you own the finished design, the content you supplied and the content written for you. You own your domain name, your Google Business Profile and your customer data at all times. Pulse Media Agency keeps ownership only of its underlying tools and components, licensed to you perpetually as part of your site.

Pulse Media Agency is based in Toronto, Ontario, and works with service businesses across Canada. Local search is local: knowing the towns, the competitors and how people search in each market is part of the job.

Yes. For a local service business the Google Business Profile is what shows in the map results, and it is often seen before the website. Pulse Media Agency sets it up as a service area business when you work from home, which keeps your home address private.

There is no advertising spend in an SEO engagement. Rankings on Google, Maps and AI tools are earned, not bought, so the money goes into the work rather than to Google or Meta.

They overlap, but they are different jobs. SEO earns a position in a list of results. AEO earns a mention inside a single written answer, which depends more on clear, quotable content and consistent facts about the business across the web. Pulse Media Agency does both, because customers use both.

The guarantee covers the prompts agreed in writing before work starts, tested at day 90 in a fresh session with no personalisation. AI answers vary from one session to the next, which is why the test method is written into the guarantee terms rather than decided afterwards.

No. Every Pulse Media Agency site is written by hand in code. Page builders add scripts and stylesheets you never asked for, which slows the site down and hurts how it ranks. Hand written code means the page only loads what it actually needs.

You do. On full payment you own the finished design, the content you supplied and the content we wrote for you. You own your domain name and your customer data at all times, and you get an export of both if you ever leave.

Yes. Callers are told they are speaking to an automated assistant. Hiding it is both bad practice and, in several jurisdictions, against the law.

No. Fake reviews breach Google’s policies and can get a profile suspended. We ask real customers at the moment they are most likely to say yes, which is what actually moves the rating.